About ecomadic

ecomadic is a platform that connects sustainably-minded travelers with responsible businesses & experiences. Compared to traditional travel platforms, sustainability is at the heart of ecomadic’s operations and ambitions. Our collection of accommodations, experiences, eateries, & shops are carefully curated to make booking your next sustainable adventure more streamlined and accessible. Through empowering responsible travel, ecomadic helps tourism dollars stay within local communities, further supporting the long-term environmental, social, and economic health and resiliency of communities and cultures around the world.

Our story dates back to 2018 when our founder, Jaclyn Yost, witnessed the negative effects of mass tourism firsthand while traveling throughout Southeast Asia. Inspired to make a difference, Jaclyn started ecomadic as a blog and went on to dedicate her Master’s research to the correlation between greenwashing and sustainable tourism. Today, she leads ecomadic’s talented team who share her vision of a future where sustainability is at the forefront of travel.

Beyond connecting travelers & responsible businesses, ecomadic strives to inspire & educate travelers through our flourishing Online Green Travel Magazine. Here, you can find our green guides and thought-provoking articles on topics such as conscious travel, climate change, environmental & social justice, and sustainable living - all created by our dedicated team of writers.

At ecomadic, we are inspired by our growing community of travelers who share our belief that travel has the power to change the world for the better. Where will your next adventure take you?

About About

Sustainable Tourism

Sustainable tourism ventures beyond traditional tourism to consider the current and future economic, social, and environmental impacts of tourist activities on host communities. In addressing these impacts, sustainable tourism aims to prioritize the needs of local communities, while also considering the needs of visitors.

Tourism can provide a community with important economic and social benefits, but it can also pose a threat to cultural heritage and biodiversity. To mitigate these outcomes, sustainable tourism ensures that tourist activities support a destination’s economic, social, and environmental well-being for years to come. Sustainability is at the core of ecomadic, which is why we are on a mission to define sustainable tourism as an ethical practice that is intended to support local communities & protect the planet.

However, we also understand that sustainability is not one size fits all; each destination faces its own unique social, environmental, and economic stressors and challenges. With a focus on inclusivity, we support responsible businesses at all stages of their eco-journey and strive to assist them in implementing more sustainable practices in the future.

Inspired to make a positive impact through travel? Head to our platform to book your next sustainable getaway.

Core Values

Diversity, Equity & Inclusion

We are committed to making sustainability more accessible, ethical, and inclusive by highlighting and connecting travelers with diverse and minority-owned businesses.

Transparency & Honesty

We strive to maintain transparency regarding the overall sustainability of our curated collection of responsible businesses to ensure trust in our travelers and partners.

Destination Stewardship

We seek to protect destinations’ economic, social, and environmental well-being by working with local communities to prioritize local needs.

Environmental Protection

We aim to protect the global environment through providing travel resources that assist in enhancing biodiversity and reducing environmental impact.

Social Prosperity

We believe that tourism activity should strengthen the local community’s development and work to spotlight travel that positively engages with its workers, customers, suppliers, and the local community.

Cultural Preservation

We are committed to protecting cultural heritage through travel that honors, respects, and preserves cultural landmarks and customs.

Economic Empowerment

We believe in travel that puts tourism profits directly in the hands of local people, businesses, and economies.

Education & Inspiration

We believe in providing factual, science-backed content that inspires social & environmental activism and conscious exploration.